House of Jaina Paris
Born of the forest.
Shaped for
the light.
A bridge between the ancestral wisdom of the Amazon and the beauty rituals of today.
A breath.
A calling.
A return.
"Jaina. This name is a whisper of the forest. The person you truly are, beneath the masks, when you come back to yourself."
Jaina Paris is not only a beauty house. It is an invitation to find yourself again through the gestures, scents, and knowledge carried for generations by the guardians of the Amazon rainforest.
Conceived as a bridge between the ancestral knowledge of the Amazon and the beauty rituals of today, Jaina carries a simple conviction: luminous skin begins with a soothed being.
A wound.
A calling.
A forest.
The loss of a child. A deep rupture. The ground swaying underfoot. And then a solitary journey to the Amazon rainforest. There, founder Jihene meets Alberto and Maria, Shipibo healers carrying generations of plant knowledge.
Under their guidance, healing begins. With it, a promise is born to this magical part of the world. Jaina wasn't born of a business plan, but of a promise: to protect what is sacred, to honour those who carry the wisdom, to offer this beauty with respect.
Protect what is sacred
Honour those who carry the wisdom
Offer this beauty with respect
Hectares protected
A soul and a land.
"We do not exploit, we collaborate. We do not extract, we exchange."
30 hectares of Amazon rainforest, protected alongside Alberto, Maria, and their family. Every purchase contributes directly to the regenerative cultivation of native plants, the preservation of indigenous knowledge, and the reforestation of these lands kept wild.
Regenerative cultivation
Native plants cultivated without extraction, in harmony with the forest's cycles.
Indigenous knowledge
Direct collaboration with the Shipibo. Their knowledge is not a resource, it is a heritage.
Livelihoods
Every order supports sustainable income for the families who guard the forest.
Reforestation
30 hectares kept wild. 10% of every sale dedicated to their expansion.
The plants
that chose
us.
Beyond the ingredients, we protect a living knowledge: the songs, the rituals, and the deep relationship between humans and plants that the Shipibo tradition has maintained for generations.
Cyperus articulatus
Piri Piri
Love · Intuition · Energetic clarity
A ceremonial plant at the heart of Shipibo traditions. Harvested at the full moon, sung to before being picked. Used by Shipibo women to open visions and to create protective perfumes.
Croton lechleri
Dragon's Blood
Healing · Regeneration · Protection
The red resin of this great Amazonian tree closes the wounds of the skin and the soul. Highly anti-inflammatory and healing, it is the liquid bandage used in the Amazon.
Calycophyllum spruceanum
Capirona
Renewal · Anti-inflammation · Regeneration
The tree that sheds to regenerate. The Capirona loses its bark every year. It is the only tree in the forest with smooth bark that gives no hold to fungi. It is the teacher of letting go and, in essence, the plant for healing the skin.
Helichrysum italicum
Immortelle
Cellular memory · Radiance · Anti-ageing
Its name says it all. The Immortelle does not die. Its ability to regenerate tissue makes it a precious active. It is the French signature of the marriage between the Amazon and Paris.
The bridge between
two forms
of knowledge.
Each plant is chosen for its sacred story AND for its proven efficacy. Jaina refuses to choose between spirituality and science. It brings them into dialogue.
Dragon's Blood
Healing alkaloids: skin regeneration validated in dermatology
Capirona
Anti-inflammatory properties: reduced redness and deep soothing
Piri Piri
Energetic influence: emerging research on sensory phytotherapy
"We stand against biopiracy and the exploitation of indigenous knowledge."
Every gesture
is an invitation.
Turning skincare into ceremony. Every texture, every scent, every moment is an invitation to slow down and reconnect with your sacred dimension.
Pure, plant-based, cruelty-free
Formulated in small batches, with intention
Carries the echo of the forest, the love of a healer
"To choose Jaina is to protect a forest, support a family, honour a lineage."
Join our circle.
Let's build together
a new era of beauty.